Global PC sales forecast to dip by 5% in 2026 due to spiralling memory prices

Counterpoint Research forecasts a 5% contraction in global PC shipments for 2026, primarily due to spiraling memory prices impacting mainstream sales. While major brands like Dell, HP, and Lenovo are expected to see milder declines, Apple is predicted to increase sales due to its new MacBook Neo. The gaming PC market is considered more resilient to these price increases.

• COMPANY Microsoft
• COMPANY Asus
• COMPANY Counterpoint Research
• COMPANY Apple
• PLATFORM PC
• COMPANY HP
• COMPANY Acer
• COMPANY Lenovo
• COMPANY Dell