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"Good games will get cloned and buried" – AI vibe coding is one of the biggest threats on storefronts…

Industry analyst Mat Piscatella warns that AI-assisted game development, specifically "vibe coding," poses a significant threat to game discovery on digital storefronts like Steam. This technology allows for rapid cloning of existing games, potentially burying original titles and making it even harder for new games to gain visibility. Piscatella expresses concern that this trend, combined with the already challenging discovery landscape, is detrimental to the market.

Article tone: Very negative
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