Grand Theft Auto 6 Won’t See Discounts or Price Cuts For a While After Release, Says Take-Two CEO
Take-Two Interactive CEO Strauss Zelnick stated that Grand Theft Auto 6 will not receive price cuts or discounts shortly after its release, citing the game's deliberate pricing strategy and historical precedent. While the company sets the price, Zelnick noted that retailers have the freedom to offer discounts on their own terms, potentially through bundles. He also discussed the marketing plans, including an extended look on Netflix and the unprecedented pre-order numbers.
- Entities
- Company: Microsoft
- Company: Sony
- Platform: Xbox
- Person: Strauss Zelnick
- Topic: Marketing
- Topic: Pricing Strategy
- Company: Take-Two Interactive
- Company: Netflix
- Game: Grand Theft Auto 6
- Game: Grand Theft Auto 5
- Platform: PlayStation 3
- Company: Rockstar Games
This article was reported and published by gamingbolt.com. feed.gg links to it as part of a story cluster — full text, images and rights remain with the publisher.