Graveyard Keeper's mammoth success proves that giving games away for free on Steam works
Publisher tinyBuild found significant success by offering the original Graveyard Keeper for free on Steam during a promotional weekend, coinciding with the reveal of Graveyard Keeper 2. This strategy led to a new all-time peak player count of over 46,000 concurrent players and generated substantial revenue through DLC sales, demonstrating the viability of free-to-play models for driving engagement and future sales.
- Entities
- Person: Alex Nichiporchik
- Topic: DLC
- Platform: PC
- Platform: Steam
- Topic: Free-to-Play
- Company: tinyBuild
- Game: Graveyard Keeper
- Topic: Player Count
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