Tech Radar
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GTA 6 boss says marketing will begin 'soon', solidifying earlier promise
Take-Two Interactive CEO Strauss Zelnick has stated that the marketing campaign for Grand Theft Auto 6 will begin 'soon,' reinforcing previous comments that it would commence around summer. This suggests the game's November 19, 2026, release date is firm, as marketing typically starts closer to launch. Further updates are anticipated around Take-Two's May 21 earnings call.
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