Video Game Marketing
Ongoing coverage on Video Game Marketing.
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Legendary Singer Thought GTA 6 Is a TV Show Despite Being Part of Its Soundtrack
Legendary singer Cliff Richard was unaware that Grand Theft Auto VI is a video game, believing it to be a TV game show despite having one of his songs featured in its soundtrack and promotional material. The inclusion of his 1976 track "Devil Woman" in the GTA VI: An Extended Look presentation led to a significant surge in streams and Spotify listeners for the song. Grand Theft Auto VI is scheduled for release on November 19, 2026, for PlayStation 5 and Xbox Series X|S.
This Book Release Is Basically GTA 6 Launch For Thirsty Women, And Larian Knows It
Larian Studios has acknowledged the significant female audience for Baldur's Gate 3 by creating in-game content referencing Sarah J. Maas's popular 'Romantasy' novel series, A Court of Thorns and Roses. This marketing move is seen as a clever way to engage with fans of both gaming and the burgeoning Romantasy genre, drawing parallels between the appeal of games like Baldur's Gate 3 and the themes found in fantasy romance novels.
GTA 6 is now officially just one month away
Grand Theft Auto 6 is officially set to launch on November 19, with Rockstar Games releasing a trailer a month in advance. The game will feature enhanced haptic feedback and adaptive triggers on PlayStation 5, though it remains locked at 30fps. Details have emerged regarding voice actors, potential multiplayer in 2027, a collector's edition that excludes the game, a vast map, mature content, and the return of radio stations and podcasts.
Games Inbox: What will Fallout 5 be like?
Readers discuss the potential direction of Fallout 5, suggesting a focus on societal rebuilding rather than just destruction. There's also anticipation for Grand Theft Auto 6, with discussions on its marketing and sales expectations, alongside mentions of other games like Resident Evil and The Legend of Zelda.
Games Inbox: Was the GTA 6 launch trailer the last one?
Readers discuss the Grand Theft Auto 6 launch trailer, with some feeling it revealed little new information and expressing concern over Rockstar's marketing strategy. Other topics include the generic nature of Call of Duty: Modern Warfare 4's advertising, the challenges of adapting video games into movies, and frustration with Sony's refund policy compared to Steam's.
Accused of using AI in World of Warcraft: Forever videos, Blizzard employee says "hell nah" – we have…
Blizzard Entertainment has denied allegations that generative AI was used in promotional videos for the upcoming MMO World of Warcraft: Forever. The company's digital marketing manager and social media manager both stated that real team members and voice actors were involved in the creation of the advertisements, pushing back against the controversial technology.
Forza Horizon 6’s 7-Eleven Deal Signals a Bigger Shift in How Brands Think About Loyalty
Forza Horizon 6's integration of 7-Eleven, featuring a branded storefront and exclusive Toyota Supra GR livery tied to real-world loyalty rewards, signifies a shift in how brands approach in-game partnerships. This move from simple advertising to feature integration aims to make loyalty programs more relevant to gamers, potentially setting a new template for brand collaborations across various game genres.
Star Citizen Single-Player Spinoff Squadron 42 Reemerges With Flashy New Trailer, Steam Wishlists, and Cast Confirmation
Cloud Imperium Games, the developer of Star Citizen, has released a new cinematic trailer for its single-player spinoff, Squadron 42. The game is now available for wishlisting on Steam, and its full cast has been confirmed.
New GTA 6 Merch Gives Fans a Way to Get Vice City-Ready Before Launch
Rockstar Games has launched a new Grand Theft Auto 6 merchandise collection, featuring Vice City-inspired apparel and collectibles, ahead of the game's November 19, 2026 release on PlayStation 5 and Xbox Series consoles. The collection includes T-shirts, hats, a keychain, money clip, Zippo lighter, and sticker pack, with a separate premium collector's box also available.
RuneScape creator Jagex in hot water over generative AI use in recent trailer
Jagex, the creator of RuneScape, is facing backlash after a trailer for RuneScape 3's Dragon Slayer 2 quest was revealed to have used generative AI, despite the company's public stance against its use. The trailer contained visual anomalies like a six-fingered hand, leading to community anger and an internal investigation by Jagex. The company has apologized, taken down the trailer, and is overhauling its review processes for third-party partners.
The power of GTA 6 marketing turns NBA goliath Miami Heat into the Vice City Heat for one game, involving an arena…
Rockstar Games and the Miami Heat are collaborating for a unique marketing event ahead of Grand Theft Auto 6's release, transforming the Kaseya Center into 'Vice City Heat' for a November 18th game. The partnership includes special arena branding, merchandise, and unspecified "special activities" during the event.
NBA's Miami Heat will wear Vice City jerseys promoting GTA 6 in November game
The Miami Heat will wear special 'Vice City' jerseys for their November 18th game against the Milwaukee Bucks, promoting the upcoming release of Grand Theft Auto 6. This collaboration between Rockstar Games, Take-Two Interactive, and the NBA team highlights extensive marketing efforts for the highly anticipated game.
GTA 6 – Miami HEAT Will Play as Vice City, Complete With New Uniforms, on November 18
Grand Theft Auto 6 is collaborating with the Miami HEAT basketball team for a special in-game event on November 18th, featuring custom uniforms and court designs inspired by Vice City. This marketing stunt, taking place the day before the game's launch, also promotes Vice City apparel. Grand Theft Auto 6 is set to release on November 19th for Xbox Series X/S and PlayStation 5.
Gears of War: E-Day and XBOX Unleash “The Emergence Pie” with Prince St. Pizza
Xbox and Prince St. Pizza have partnered to launch the limited-edition "Emergence Pie" in celebration of the upcoming game Gears of War: E-Day. Available across the US and Toronto until November 1, the pie comes with a code for an in-game pizza emblem, and a pizza cutter inspired by the Prototype Lancer is also available for purchase. Gears of War: E-Day is set to release on October 6, 2026, for Xbox Series X|S, Xbox on PC, and Steam, featuring a campaign built in Unreal Engine 5.
Marvel’s Wolverine Claws Are Real Now, And Your Groceries Don’t Stand A Chance
PlayStation commissioned custom Wolverine claws to celebrate the launch of Marvel's Wolverine, showcasing their lethal appearance and ability to cut produce. Despite the marketing stunt, the game itself has received lukewarm reviews, with criticism directed at its level design and repetitive combat. Developer Insomniac Games is working on a patch to address player feedback.
People Can’t Stop Talking About Mario’s New Tiny Pockets
Nintendo has updated the official "Super Mario" logo and character renders, most notably adding small pockets to Mario's overalls. This subtle change has sparked online discussion about the character's design and potential future appearances, with some speculating it hints at a new 3D Mario game.
Skyblivion's release is "getting closer" as the massive Skyrim mod's makers start recruiting for a big final marketing push
The massive Oblivion remake mod, Skyblivion, is nearing its release and its creators are actively recruiting for a marketing push. While a specific date is still unannounced, the team is seeking volunteers for trailer editing, gameplay capture, and developer interviews to build hype. The modders are also looking to avoid a shadow drop and are considering release windows around major titles like Grand Theft Auto 6.
Stephen Root Confirms He Plays a Role in Grand Theft Auto 6
Actor Stephen Root has confirmed his involvement in Grand Theft Auto 6, revealing his character Brian was intentionally featured in early marketing materials. The game's extended trailer release led to significant sales boosts for PlayStation 5 and Xbox Series X/S consoles in the UK, though overall market impact may be tempered by rising console prices.
GTA 6 Netflix preview drove more than 100,000 sign-ups during its six-hour exclusivity window
Rockstar Games' exclusive preview of Grand Theft Auto 6 on Netflix generated over 100,000 sign-ups in the US during its six-hour window, marking the platform's third-largest subscriber spike of 2026. The event also saw increased viewership and reactivation rates for Netflix, and boosted PlayStation and Xbox hardware sales in the UK. Analysts suggest such exclusive content can help Netflix engage with AAA gaming audiences and compete for gamer attention.
We’ve Never Seen Anything Like This In Call Of Duty Before
Activision has detailed a preorder bonus for Call of Duty: Modern Warfare 4, offering an Inner Circuit M4 weapon blueprint. Xbox preorders will receive a unique translucent green version of the blueprint to celebrate Xbox's 25th anniversary, though all versions are functionally identical. Microsoft, which owns Activision, is also offering a $5 credit to Xbox players purchasing the game on the platform.
