GTA 6 boss speaks out against AI as Nvidia CEO calls critics 'completely wrong'

Nvidia CEO Jensen Huang defended the company's new DLSS 5 technology, which uses generative AI, against criticism that it alters game visuals too drastically. Take-Two CEO Strauss Zelnick expressed skepticism about AI's ability to create hit games like Grand Theft Auto 6, stating that such notions are laughable. While Nvidia insists developers maintain artistic control, concerns remain about the impact of generative AI on game aesthetics and development.

• COMPANY Take-Two Interactive
• COMPANY Bethesda
• GAME Grand Theft Auto 6
• GAME Resident Evil Village
• COMPANY Rockstar Games
• COMPANY Respawn Entertainment
• GAME Starfield
• COMPANY Capcom
• COMPANY NVIDIA