GTA 6 lands PlayStation 5 marketing deal, as Take-Two head implies PC is not Rockstar's "core" audience
Grand Theft Auto 6 has a marketing deal with PlayStation, and its developer Rockstar Games prioritizes console releases, according to Take-Two CEO Strauss Zelnick. While PC sales now represent a significant portion of revenue, Zelnick stated that serving the core console audience first is paramount. This strategy aligns with previous Rockstar releases like Grand Theft Auto 5 and Red Dead Redemption 2, which launched on PC after their console debuts.
- Entities
- Person: Strauss Zelnick
- Topic: Marketing
- Company: Take-Two Interactive
- Game: Red Dead Redemption 2
- Game: Grand Theft Auto 6
- Platform: PlayStation 5
- Platform: Xbox Series X
- Game: Grand Theft Auto 5
- Company: Rockstar Games
- Topic: PC Gaming
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