GTA 6 Should Be $80 And Other Companies Should Raise Prices, Too, Bank Of America Says
Bank of America suggests Take-Two Interactive should price Grand Theft Auto 6 at $80 to encourage industry-wide price increases, citing rising development costs. While Take-Two previously raised prices to $70 for titles like NBA 2K21 without significant pushback, the bank believes GTA 6 could set a new standard. The article also notes Nintendo's pricing for Mario Kart World and discusses how stagnant game prices contribute to the prevalence of DLC and microtransactions.
Gamespot
- Entities
- Strauss Zelnick
- Pricing Strategy
- Take-Two Interactive
- Bank of America
- Grand Theft Auto 6
- Video Game Industry
- PlayStation 5
- Xbox Series X
- Nintendo
Original source
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