GTA 6 Should Be $80 And Other Companies Should Raise Prices, Too, Bank Of America Says
Bank of America suggests Take-Two Interactive should price Grand Theft Auto 6 at $80 to encourage industry-wide price increases, citing rising development costs. While Take-Two previously raised prices to $70 for titles like NBA 2K21 without significant pushback, the bank believes GTA 6 could set a new standard. The article also notes Nintendo's pricing for Mario Kart World and discusses how stagnant game prices contribute to the prevalence of DLC and microtransactions.
- Entities
- Person: Strauss Zelnick
- Topic: Pricing Strategy
- Company: Take-Two Interactive
- Company: Bank of America
- Game: Grand Theft Auto 6
- Topic: Video Game Industry
- Platform: PlayStation 5
- Platform: Xbox Series X
- Company: Nintendo
This article was reported and published by gamespot.com. feed.gg links to it as part of a story cluster — full text, images and rights remain with the publisher.