Video Game Industry
Ongoing coverage on Video Game Industry.
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Twitch CEO says GTA 6 multiplayer will launch in 2027
Twitch CEO Dan Clancy stated in an interview that Grand Theft Auto 6's multiplayer component is expected to launch in 2027. While Rockstar Games has not officially announced details for GTA 6 multiplayer or the PC version, Clancy indicated that Twitch has been working with Rockstar on creator engagement for the upcoming release.
GTA 6 still needs marketing even if everyone's heard of it, Take-Two boss says: "Take awareness and turn it…
Take-Two Interactive CEO Strauss Zelnick believes that even for a highly anticipated game like Grand Theft Auto 6, marketing is crucial for building enthusiasm beyond mere awareness. He draws parallels to the movie business, emphasizing that effective marketing can create excitement and drive sales, even for established properties.
MMO Business Roundup: IGN layoffs, PlayStation boycott bellyflops, and AI protection pushback
This industry roundup covers Nvidia CEO Jensen Huang's comments on AI guardrails, a failed PlayStation boycott that had no significant impact on player counts according to analyst Mat Piscatella, and recent layoffs at IGN affecting multiple departments. The IGN Creators Guild expressed disappointment over the job cuts.
14 amazing video games that were let down by awful marketing
This article discusses numerous video games that suffered from absent, misguided, or bizarre marketing campaigns, impacting their sales despite their quality. Examples range from Nintendo underselling Yoshi And The Mysterious Book to Square Enix's poor promotion of Marvel's Guardians Of The Galaxy and EA's controversial tactics for Dead Space 2 and Dante's Inferno.
BlizzCon 2026 Opening Ceremony live coverage and how to watch—what's next for Warcraft, Overwatch, Diablo,…
BlizzCon 2026 has begun with its Opening Ceremony, featuring major announcements expected for Blizzard Entertainment's key franchises including Warcraft, Overwatch, Diablo, and Hearthstone. Rumors and prominent signage suggest a new StarCraft title, possibly an RTS or FPS, will be revealed, alongside potential news for World of Warcraft: Classic.
Politicians dig up Grand Theft Auto's "hot coffee" incident and grill Rockstar for violence, but clear $3m in GTA 6 Miami Beach marketing anyway: "It's a video game, it's fake"
The City of Miami Beach has narrowly approved a $3 million marketing campaign for Grand Theft Auto 6, despite some politicians raising concerns about the game's violent content and its potential to promote a negative image. Supporters argued that it is just a video game and that the advertising would be a win for gamers.
Pokémon Go and EA FC could be "under one roof", as EA and Saudi-owned Savvy Games Group reportedly considering merger
Saudi Arabia's Public Investment Fund (PIF) is reportedly considering merging Electronic Arts (EA) with its subsidiary Savvy Games Group to improve asset coordination. This potential merger follows EA's recent $55 billion acquisition by the PIF. Savvy Games Group already owns companies like Scopely and ESL, and has partial stakes in Capcom and Nintendo.
Miami agrees to advertise GTA 6 in exchange for fixing their football field
Miami Beach has approved a deal allowing Rockstar Games to advertise Grand Theft Auto 6 through discreet marketing on beach chairs and umbrellas. The agreement, which generated nearly $4 million, will fund renovations for the Flamingo football field, though some commissioners expressed concerns about associating the city with the game's violent themes. The campaign is set to run from October 15 to the end of the year.
GTA 6 Is Going To Be Huge. So Why Is Take-Two’s Stock Having Such A Bad Year?
Despite immense hype for Grand Theft Auto 6, Take-Two Interactive's stock has declined significantly over the past year. Factors contributing to this include investor concerns over AI technology, a high price-to-earnings ratio, and the impact of leaks, which have rattled confidence in the company's control over its flagship product. While analysts remain largely bullish on the stock's long-term potential, citing the expected success of GTA 6 and its online component, the market's short-term reaction has been negative.
Unofficial GTA 6 Worldwide Release Times Revealed, And The US Gets It Almost Last
Unofficial Grand Theft Auto 6 release times suggest a staggered global launch, with New Zealand and Australia getting access first at midnight local time on November 19. The US is expected to be among the last major regions to play, potentially 16 hours later. This information is based on PlayStation Store listings and has not been officially confirmed by Rockstar Games.
Games Inbox: Which was the best game in the Nintendo Direct?
Readers discuss the recent Nintendo Direct, with particular praise for Metroid Ravenous and the remake of The Legend of Zelda: Ocarina of Time. Some express disappointment over the lack of major Mario franchise titles and question Nintendo's development priorities, while others praise the volume of indie games and the potential for the Switch 2.
80% of Japanese gamers agree: After 20 years, PS3 and Wii are retro now
A recent poll conducted by the Japanese TV show GameCenter CX revealed that 80% of its viewers consider the PlayStation 3 and Wii consoles to be retro. Host Shinya Arino and viewers debated the definition of retro gaming, with many agreeing that consoles released around 20 years ago now fit the criteria.
Gears Of War: E-Day Has A Smash Mouth-Inspired Achievement, And That’s Fantastic
Gears of War: E-Day will feature a "HEY NOW, YOU’RE AN ALL STAR…" achievement inspired by Smash Mouth's "All Star," famously used in Shrek. The game is set to release on October 6 for Xbox Series X|S and PC, and will be available on Xbox Game Pass at launch. The article also touches on Microsoft's recent studio closures and game cancellations, and mentions a rumored but denied PlayStation 5 version.
Games Inbox: Did the Zelda: Ocarina Of Time remake live up to expectations?
Readers discuss their expectations and reactions to the remake of The Legend of Zelda: Ocarina of Time. While many are impressed with the visual updates and quality-of-life improvements, some feel it's not ambitious enough and question Nintendo's approach to remakes. The article also touches on other upcoming games like Grand Theft Auto 6 and the potential for future Nintendo releases.
Why fans still love Crash Bandicoot after 30 years and Activision doesn’t
As Crash Bandicoot celebrates its 30th anniversary, fans express enduring affection for the series, highlighting its platforming challenges and nostalgic appeal. However, the article criticizes Activision for neglecting the franchise, contrasting its potential with the success of remasters like Crash Bandicoot N. Sane Trilogy and the lukewarm reception of newer titles.
Inspired by the success of games like Clair Obscur: Expedition 33, French president Emmanuel Macron declares 'videogames are part of our culture' and announces a new international gaming festival
French President Emmanuel Macron announced the creation of a new international videogame festival in France, emphasizing that video games are a significant part of the nation's culture and heritage. Inspired by the success of French games like Clair Obscur: Expedition 33, the festival aims to celebrate creativity, innovation, gamers, and the industry on a global scale.
Xbox Game Pass Adds A Great Call Of Duty Game Today
Xbox Game Pass has added Call of Duty: Black Ops Cold War to its service starting September 8. Developed by Treyarch and Raven Software, the 2020 title is available on Game Pass Ultimate, Premium, and PC Game Pass, supporting cloud streaming. This addition marks a selective approach by Microsoft to integrate Activision Blizzard titles into the subscription service.
Just days after The Tetris Company warned that 'we take copyright infringement very seriously,' the Tetris clone in the White House Arcade suddenly disappears
A Tetris clone game called 'Build the Wall,' featured in the White House's virtual arcade and promoting elements of Donald Trump's agenda, has been removed shortly after The Tetris Company issued a strong warning against copyright infringement. The Tetris Company clarified it was not involved in the game's creation and emphasized its belief in connection over division, contrasting with other companies whose intellectual properties have been used by the White House without permission.
Even without Winds and Waves, Pokemon just had its best ever year with $3.4 billion in net sales probably thanks to…
The Pokemon Company achieved record-breaking net sales of $3.4 billion in fiscal year 2026, a 29% increase from the previous year. This growth is attributed to major releases like Pokemon Pokopia and the re-releases of Pokemon FireRed and LeafGreen for the Nintendo Switch, solidifying the franchise's continued financial success.
As the western games industry struggles, China's games industry is booming, a new report shows
A new report from Niko Partners highlights the booming Chinese video game industry, which generated approximately $51.8 billion in revenue in 2025, significantly outpacing the UK market. This growth is attributed to strong performances from both new and live service games, increasing engagement with esports and mini-games, and the integration of generative AI in development. The report forecasts continued expansion, reaching $59.8 billion by 2030.
