GTA 6 should be $80 so the whole "struggling" industry can raise game prices, Bank of America says, and players will accept it because they love AI
Bank of America analyst Omar Dessouky suggests that Take-Two Interactive should price Grand Theft Auto 6 at $80, arguing that the struggling game industry needs to raise its price points. Dessouky believes players will accept higher prices due to their perceived love for AI in games and the value proposition of titles like GTA 6.
- Entities
- Topic: Game Pricing
- Topic: Artificial Intelligence
- Company: Take-Two Interactive
- Company: Bank of America
- Game: Grand Theft Auto 6
- Person: Omar Dessouky
- Topic: Industry Trends
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