GTA 6 still needs marketing even if everyone's heard of it, Take-Two boss says: "Take awareness and turn it…
Take-Two Interactive CEO Strauss Zelnick believes that even for a highly anticipated game like Grand Theft Auto 6, marketing is crucial for building enthusiasm beyond mere awareness. He draws parallels to the movie business, emphasizing that effective marketing can create excitement and drive sales, even for established properties.
- Entities
- Person: Strauss Zelnick
- Topic: Marketing
- Company: Take-Two Interactive
- Game: Grand Theft Auto 6
- Topic: Video Game Industry
- Company: Rockstar Games
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