GTA 6’s Marketing Will Have a “Very Significant, Broad-Based Marketing Campaign”, Per Take-Two CEO

Take-Two CEO Strauss Zelnick stated that Grand Theft Auto 6 will feature a significant, broad-based marketing campaign that reflects current audience habits, moving away from traditional television advertising used for Grand Theft Auto 5. While the exact nature of the campaign remains undisclosed, Zelnick emphasized its necessity despite the game's immense popularity. The discussion also touches upon the anticipated release of the next trailer and leak prevention strategies by Rockstar Games.

• Entities
• Strauss Zelnick
• Marketing
• Take-Two Interactive
• Grand Theft Auto 6
• PlayStation 5
• Xbox Series X
• Grand Theft Auto 5
• Video Game Marketing
• Rockstar Games