Guess who patented a new system for in-game ads
Microsoft has patented a new system that would dynamically pause gameplay to display advertisements, potentially using a credit system to allow players to earn ad-free time. The author expresses strong negative sentiment towards this concept, calling it 'god-awful' and a worst-case scenario for modern gaming. While patents don't always become reality, the article notes Microsoft's continued interest in in-game ads and EA's recent launch of its own advertising platform.
- Entities
- Company: Electronic Arts
- Company: Microsoft
- Company: Take-Two Interactive
- Topic: In-Game Advertising
- Topic: Subscription Services
- Platform: PC
- Topic: Game Preservation
- Company: Rockstar Games
- Game: Neverwinter Nights 2
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