Halo needed to change, but Activision faces a huge challenge to fix it
Microsoft has transferred control of the Halo franchise from 343 Industries to Activision, a move met with skepticism due to Activision's track record with Call of Duty. While 343 Industries had successes like Halo Infinite's multiplayer and art direction, they struggled with campaign storytelling and consistent releases. The author questions Activision's ability to preserve Halo's unique identity while attempting to revitalize its relevance in the current shooter landscape.
- Entities
- Company: 343 Industries
- Company: Microsoft
- Company: Activision
- Game: Halo
- Topic: First-Person Shooter
- Game: Halo 2
- Game: Modern Warfare 2
- Topic: Layoffs
- Company: Activision Blizzard
- Topic: Franchise Management
- Game: Halo: Campaign Evolve
- Company: Bungie
- Topic: Game Development
- Game: Halo Infinite
- Game: Call of Duty
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