How Steam changes and a China strategy helped TinyBuild's The King is Watching hit 500k sales

TinyBuild's roguelite kingdom builder, The King is Watching, has sold over 500,000 copies, with significant success attributed to a strategic pivot to the roguelite genre and a focused China strategy. Publisher CEO Alex Nichiporchik highlighted Steam's evolving recommendation system and the importance of localization in reaching a broad audience, particularly in China where over 30% of sales originated.

▸ entities in this article

PLATFORM Steam
COMPANY Hypnohead
GAME The King is Watching
COMPANY tinyBuild