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How to run an indie game studio: Part 4, Setting (and hitting) quarterly rocks

This guide, part four of a series on running an indie game studio, focuses on setting and achieving quarterly goals, referred to as 'rocks.' Business coach Martijn van Zwieten explains why yearly goals are insufficient and how quarterly objectives provide a crucial middle-distance focus for substantial progress. The article details the 'rocks' metaphor from Stephen Covey's 'The 7 Habits of Highly Effective People' and outlines a straightforward process for teams to define and commit to these critical quarterly priorities, emphasizing specificity for accountability and team alignment.

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