"I don't think it's worth any amount of money" - Controversial real-life GTA 6 advertising campaign passed by City of Miami, but brand can only appear "discreetly"
The City of Miami Beach has approved negotiations for a marketing campaign for Grand Theft Auto 6, potentially bringing in millions of dollars. The deal faced controversy due to the game's violent nature, with some commissioners arguing against associating the city's brand with it. The campaign plans to feature "discreet" advertisements on beach chairs and umbrellas, avoiding major events and city property.
- Entities
- Person: Tanya Katzoff Bhatt
- Topic: Marketing
- Person: Rosie Cordero-Stutz
- Topic: Video Game Violence
- Game: Grand Theft Auto 6
- Topic: Advertising
- Game: Grand Theft Auto 5
- Platform: PC
- Company: Rockstar Games
- Person: David Suarez
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