David Suarez
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Miami agrees to advertise GTA 6 in exchange for fixing their football field
Miami Beach has approved a deal allowing Rockstar Games to advertise Grand Theft Auto 6 through discreet marketing on beach chairs and umbrellas. The agreement, which generated nearly $4 million, will fund renovations for the Flamingo football field, though some commissioners expressed concerns about associating the city with the game's violent themes. The campaign is set to run from October 15 to the end of the year.
"I don't think it's worth any amount of money" - Controversial real-life GTA 6 advertising campaign passed by City of Miami, but brand can only appear "discreetly"
The City of Miami Beach has approved negotiations for a marketing campaign for Grand Theft Auto 6, potentially bringing in millions of dollars. The deal faced controversy due to the game's violent nature, with some commissioners arguing against associating the city's brand with it. The campaign plans to feature "discreet" advertisements on beach chairs and umbrellas, avoiding major events and city property.
