Retro Gamer
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"If you're Nintendo, you're looking to kill": Ocarina of Time remake teaser fell flat with Legend of Zelda fans because of leaks, ex-marketing leads say
Former Nintendo marketing leads Kit Ellis and Krysta Yang discuss how leaks from "Nate the Hate" diminished the impact of the surprise announcement for The Legend of Zelda: Ocarina of Time remake during a Nintendo Direct. They suggest that while the leaks spoiled the surprise, Nintendo's marketing approach also contributed to a lukewarm fan reception for the teaser trailer.
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