IGN Entertainment releases internal data as public report, developed by Kantar and UC Berkeley
IGN Entertainment, in collaboration with Kantar and UC Berkeley, has released the 'Generations in Play' report analyzing generational differences in entertainment consumption. The study highlights distinct gaming habits between Gen X, Millennials, and Gen Z, including preferred discovery methods, purchasing behaviors, and motivations for playing games.
- Entities
- Topic: Gaming Habits
- Topic: Consumer Behavior
- Topic: Demographics
- Company: UC Berkeley
- Company: Kantar
- Company: IGN Entertainment
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