IGN Entertainment
IGN Entertainment business and news from across the web.
IGN expands partnership with Gamescom, adds game previews to official indie showcaseIGN has expanded its partnership with Gamescom to produce the official livestream and create content for the "gamescom awesome indies show." This collaboration will now include game previews, a popular IGN content format, alongside trailer premieres and developer interviews. IGN will also continue to operate the "gamescom studio" on the show floor and produce bespoke content for Japan and China.- MMO Business Roundup: Xbox Copilot is dead, Steam Controller will restock, and Bank of America has opinionsXbox is discontinuing its Copilot AI feature for consoles and winding down mobile development, with CEO Asha Sharma aiming to refocus the division. Valve has promised to restock the Steam Controller due to high demand. Additionally, a Bank of America analyst suggested that Grand Theft Auto VI should be priced at $80 to help the struggling games industry.
Majority of gamers don't buy full price video games anymore reveals surveyA new survey indicates that 62% of dedicated gamers no longer purchase video games at full price, with older demographics showing a stronger tendency to wait for discounts. The report, from IGN Entertainment, also highlights generational differences in game discovery and engagement preferences, including varying trust in AI.- New study confirms what your backlog already knew about $70 gamesA recent study indicates that a significant majority of committed gamers, across Gen X, Millennials, and Gen Z, are no longer purchasing games at full price. This trend aligns with the popularity of free-to-play titles and the high cost of premium games, leading many to wait for sales or avoid full-price purchases altogether.
IGN Entertainment releases internal data as public report, developed by Kantar and UC BerkeleyIGN Entertainment, in collaboration with Kantar and UC Berkeley, has released the 'Generations in Play' report analyzing generational differences in entertainment consumption. The study highlights distinct gaming habits between Gen X, Millennials, and Gen Z, including preferred discovery methods, purchasing behaviors, and motivations for playing games.
"More charities than ever are looking at games": Meet Cause+Select, the platform linking the games industry to top charitiesCtrl+Impact founder Wayne Emanuel has launched Cause+Select, a platform designed to connect charities with the video games industry for mutually beneficial partnerships. The platform aims to streamline collaborations, offering charities a way to navigate the gaming space and for developers and publishers to find strategic charitable initiatives. Cause+Select is currently in beta and free for game companies, with charities paying a nominal fee.
ESA's iicon conference expands speaker lineup, with EA's Andrew Wilson joining CEOs of Ubisoft, Take Two, Riot, Savvy Games and moreThe Entertainment Software Association's new iicon conference has expanded its speaker lineup, adding Electronic Arts CEO Andrew Wilson. He will join other industry leaders including Yves Guillemot of Ubisoft, Strauss Zelnick of Take-Two Interactive, Dylan Jadeja of Riot Games, and Brian Ward of Savvy Games Group. The event focuses on interactive entertainment and its expansion opportunities across various industries.- Evening Gatherings and EventsIGN Entertainment and Dentsu Gaming have announced a "Women in Gaming UK" event. Further details regarding the event's purpose and schedule are expected.
IGN Entertainment and Dentsu Gaming announce Women in Gaming UK eventIGN Entertainment and Dentsu Gaming are hosting a Women in Gaming UK networking event on April 17, featuring panels, a headshot studio, and Meta hardware demos. The article also details the retirement of Brian Raffel, co-founder of Raven Software, after 36 years in the industry, highlighting his contributions to titles like Hexen and the Call of Duty franchise. Additionally, it briefly mentions the union contract ratified by Raven Software workers with Microsoft.
Tickets go on sale for consumer event IGN Live 2026, returning to LA on 6 JuneIGN Entertainment is hosting IGN Live 2026 in Los Angeles on June 6-7, featuring game reveals, trailers, and playable titles like Gothic Remake. Separately, the social VR platform Rec Room, developed by Rec Room Inc., will shut down on June 1, 2026, due to profitability challenges. The article also mentions industry participants like Xbox, Sega, Ubisoft, and 2K Games, and celebrity guests including voice actors and the cast of Critical Role.
Ziff Davis announces new IGN France partnership, as part of international licencing expansionZiff Davis, owner of IGN Entertainment, has partnered with European media group eMense to operate IGN France. This move is part of Ziff Davis's broader international licensing expansion, which also includes a new French edition of CNET. The partnership aims to leverage eMense's expertise in competitive European markets to grow IGN France's reach and value.- IGN Entertainment is exclusive media sponsor for Nite to Unite 2026IGN Entertainment has been named the exclusive media sponsor for the Nite to Unite 2026 fundraising event. This annual event supports the ESA Foundation's initiatives aimed at promoting diverse and underrepresented voices within the industry.
IGN Entertainment is exclusive media sponsor for Nite to Unite 2026IGN Entertainment has been named the exclusive media partner for the Nite to Unite 2026 fundraising event, which supports the ESA Foundation's initiatives for diversity and inclusion in the video game industry. The event aims to fund scholarships, workforce development, and other programs to support underrepresented voices. This marks IGN Entertainment's third consecutive year sponsoring the event.
Good Games Group has bought the Humble and Firestoke back catalogues. Now, newly renamed as Balor Games, it wants to invest in triple-IGood Games Group, now rebranded as Balor Games, has acquired the back catalogues of Humble Games and Firestoke, encompassing over 50 titles. Led by Alan Patmore and Mark Nash, the company aims to become a leading 'triple-I' publisher, focusing on high-quality, impactful games and supporting developers across various budget levels.
Influencer-hosted Convergence indie showcase returns today, featuring 30 new gamesThe Convergence indie game showcase returns today, featuring 30 upcoming titles with several world premieres and 28 additional games in the pre-show. Hosted by influencers Jessie Cox and Dodger, the event will be broadcast on YouTube, Twitch, Steam, and IGN, reaching an audience of 1.5 million gamers.