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Inkle's Jon Ingold on why self-publishing is where it's at

Inkle co-founder Jon Ingold argues that self-publishing offers greater freedom and control over intellectual property, despite potential benefits from publishers like marketing and distribution. Ingold highlights Inkle's success with titles like 80 Days and TR-49, emphasizing the ability to experiment with game design and pricing without publisher interference. While acknowledging the marketing advantages publishers can offer, Ingold ultimately advocates for developers to maintain ownership and flexibility.

Article tone: Positive
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