Is Microsoft's $69 billion Activision Blizzard deal paying off? Xbox boss Asha Sharma says it's "hard to say how to think about those decisions"
Xbox CEO Asha Sharma expressed uncertainty about whether Microsoft's $68.7 billion acquisition of Activision Blizzard is paying off, noting the deal occurred before the rise of AI and during a different strategic period for Xbox. While acknowledging the immense value of franchises like Call of Duty and Candy Crush, Sharma indicated it's difficult to evaluate the decision retrospectively, suggesting potential buyer's remorse despite continued investment in the acquired assets.
Rock Paper Shotgun
- Entities
- Microsoft
- Candy Crush Solitaire
- Artificial Intelligence
- Activision Blizzard
- Mergers and Acquisitions
- World of Warcraft
- Call of Duty
- Asha Sharma
- Console Gaming
- Overwatch
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