Escapist Magazine
Published
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It’s just weird that Xbox has rebranded to XBOX on the back of 12,000 people voting for it in a poll
Microsoft's gaming division CEO Asha Sharma initiated a poll on X asking users to vote on whether the brand should be stylized as 'Xbox' or 'XBOX'. Despite a low participation rate of around 19,000 votes, the company appears to be adopting the capitalized 'XBOX' branding, a move the author criticizes as a superficial marketing tactic that fails to address the console's competitive struggles.
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