Killing "This Is An Xbox" Campaign Was New CEO's Decision - Report
Xbox's new CEO Asha Sharma reportedly decided to end the "This is an Xbox" marketing campaign shortly after taking the helm. Sharma is also focused on improving Xbox console sales, aiming for the platform to be a "reference console" against which others are judged. This shift follows the departure of former CEO Phil Spencer and Xbox president Sarah Bond.
- Entities
- Topic: Console Sales
- Company: Microsoft
- Person: Jason Ronald
- Person: Satya Nadella
- Topic: Marketing
- Person: Sarah Bond
- Person: Chris Charla
- Company: Xbox
- Person: Asha Sharma
- Person: Phil Spencer
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