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LEC Madrid Event Struggles with Just 20% Ticket Sales 3 Weeks Out

The League of Legends European Championship (LEC) event in Madrid is facing significant challenges with only 20% of tickets sold three weeks prior to the May 8th start date. Factors contributing to the low sales include potential venue choice, travel costs, timing during student exam season, and broader trends in esports live event attendance post-pandemic. Riot Games may need to implement aggressive promotions to boost sales and reconsider future 'roadtrip' format events if attendance remains low.

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