Marathon’s Lack of Marketing by Sony Indicates Lack of Faith, Says Former Square Enix Exec
Former Square Enix executive Jacob Navok believes Sony's lack of marketing for Bungie's extraction shooter Marathon indicates a lack of faith, citing low concurrent player numbers on Steam and minimal promotion on the PlayStation 5 dashboard. Despite selling around 1.2 million copies, with PlayStation 5 and Xbox Series X/S trailing PC in sales, the game's player acquisition is slower than similar titles, partly due to UI/UX issues and a rushed launch after its beta.
Gaming Bolt
- Entities
- Sony
- Extraction Shooter
- Marketing
- Jacob Navok
- Bungie
- PlayStation 5
- Xbox Series X
- PC
- Square Enix
- Sales
- Marathon
Original source
This article was reported and published by Gaming Bolt. feed.gg links to it as part of a story cluster — full text, images and rights remain with the publisher.