Marathon’s Lack of Marketing by Sony Indicates Lack of Faith, Says Former Square Enix Exec

Former Square Enix executive Jacob Navok believes Sony's lack of marketing for Bungie's extraction shooter Marathon indicates a lack of faith, citing low concurrent player numbers on Steam and minimal promotion on the PlayStation 5 dashboard. Despite selling around 1.2 million copies, with PlayStation 5 and Xbox Series X/S trailing PC in sales, the game's player acquisition is slower than similar titles, partly due to UI/UX issues and a rushed launch after its beta.

▸ entities in this article

COMPANY Sony
COMPANY Bungie
PLATFORM PlayStation 5
PLATFORM Xbox Series X
PLATFORM PC
COMPANY Square Enix
GAME Marathon