Marvel's Spider-Man 2 makes $11m in 2 weeks on PS5 and Steam thanks to Brand New Day, reports analyst: "One of the clearest transmedia halo effects we've ever measured"
Marvel's Spider-Man 2 has experienced a significant surge in sales and player engagement on PlayStation 5 and PC, driven by the release of the new movie "Spider-Man: Brand New Day." Analyst Rhys Elliott reports over 316,000 copies sold and $11 million generated in under two weeks, with daily active users reaching over 1 million for the first time since launch. This "transmedia halo effect" highlights the potential for coordinated movie and game releases.
Retro Gamer
- Entities
- Marvel's Spider-Man 2
- Video Game Sales
- Sony
- PlayStation 5
- PC
- Transmedia Projects
- Rhys Elliott
- Movie Tie-in
Original source
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