Transmedia Projects
Ongoing coverage on Transmedia Projects.
Latest coverage
Xbox CEO unveils 'new Xbox division' for game-adjacent ventures named 'XP'
Xbox has launched a new division named XP, which will manage non-gaming ventures such as film and TV production, live events, and product creation. The division, led by Mojang's Kayleen Walters, aims to expand the Xbox brand's reach through transmedia projects like the upcoming Minecraft movie sequel and physical events like Blizzcon. This announcement comes amidst recent layoffs and a strategic "reset" initiative within the Xbox division.
Xbox announces new XP division to deliver transmedia spinoffs including film, TV, and theme parks
Xbox has launched a new division, XP, dedicated to expanding its brands into film, television, theme parks, and merchandise. Led by former Mojang president Kayleen Walters, the division will oversee projects like the Fallout TV series and the upcoming Minecraft World theme park. This move aims to leverage the emotional connection players have with Xbox franchises beyond just gaming.
ARC Raiders and The Finals announce plans for film and television adaptations
Nexon's Embark Studios and Chernin Entertainment have announced plans to adapt the video games ARC Raiders and The Finals into film and television series. While specific details regarding which game will be adapted for which medium are not yet available, both companies expressed excitement for the upcoming transmedia projects.
Resident Evil games engagement leapt 50% following release of Zach Cregger's movie, but analysts say real value is in brand building
Player engagement with Resident Evil games saw a 50% increase around the release of Zach Cregger's movie, with daily active users rising from 500,000 to 750,000. Analysts note that while the transmedia impact is measurable, its primary value lies in long-term brand building rather than short-term sales boosts. Discounts also played a significant role in driving engagement, particularly for older titles like Resident Evil 2.
Arc Raiders and The Finals are getting TV series and film adaptations
Embark Studios' games Arc Raiders and The Finals are being adapted into TV series and films by Chernin Entertainment. Nexon executive chairman Patrick Söderlund stated the deal is a significant step in growing the games into transmedia experiences. Chernin Entertainment sees the games as ambitious global intellectual property with franchise potential.
Arc Raiders TV and movie adaptations are in the works, and the same goes for Embark's previous shooter The Finals
Chernin Entertainment and Nexon have partnered to develop film and television adaptations for Embark Studios' shooters Arc Raiders and The Finals. Embark's CEO Patrick Söderlund stated the collaboration aims to create integrated transmedia experiences, with the creative teams working closely with Chernin to maintain the properties' core identity.
Arc Raiders and The Finals are getting film and TV adaptations in collaboration with the Backrooms production company
Embark Studios, the developer behind Arc Raiders and The Finals, is collaborating with Chernin Entertainment to create film and TV adaptations of both games. This partnership aims to expand these properties into deeply integrated transmedia experiences, with Chernin Entertainment's film president David Ready highlighting the visually stunning and story-rich worlds created by Nexon and Embark.
Bungie co-founder and Destiny 2 narrative director launch transmedia studio Stone Kite
Bungie co-founder Jason Jones and Destiny 2 narrative director Margaret Stohl have launched a new transmedia studio called Stone Kite. The Los Angeles-based company aims to build worlds collaboratively across various media from inception, debuting with its first IP, One Zero One, a comic book series adapted from an original manuscript by Jones.
The Resident Evil Movie Wasn’t The Main Force Behind RE Games’ Recent Sales Boost
Recent sales boosts for Resident Evil games were primarily driven by discounts offered before the release of Zach Cregger's Resident Evil movie, rather than the film's box office performance. While the movie saw a modest bump in game sales, pre-release discounts on titles like Resident Evil 2 and Resident Evil 4 on PlayStation 5 had a more significant impact. Analysts suggest that future releases like Resident Evil Veronica could benefit from better transmedia integration.
Tokyo Game Show 2026 celebrated the past, and an uncertain AI future | Opinion
Tokyo Game Show 2026 focused heavily on remakes and existing intellectual property, with a less prominent presence of free-to-play and mobile titles compared to previous years. The event also highlighted the growing influence and controversy surrounding generative AI in game development, alongside a burgeoning trend of transmedia strategies and indie publisher investments.
Turns out, a lot of Sega's biggest fans don't play its videogames: 'In some cases, their engagement is…
Sega president Shuji Utsumi noted that a significant portion of fans for series like Yakuza engage with the IP through merchandise and media, rather than playing the games themselves. This highlights the growing importance of transmedia strategies in building brand interest and fan engagement, even among non-gamers.
Sega says it makes more money from people who don’t play their games
Sega president Shuji Utsumi stated that the company generates significant revenue from individuals who engage with its franchises through adaptations and livestreams rather than playing the games directly. This transmedia strategy, including movies and merchandise, is seen as a successful way to expand IP reach and engagement, sometimes even surpassing that of actual players.
Marvel's Spider-Man 2 makes $11m in 2 weeks on PS5 and Steam thanks to Brand New Day, reports analyst: "One of the clearest transmedia halo effects we've ever measured"
Marvel's Spider-Man 2 has experienced a significant surge in sales and player engagement on PlayStation 5 and PC, driven by the release of the new movie "Spider-Man: Brand New Day." Analyst Rhys Elliott reports over 316,000 copies sold and $11 million generated in under two weeks, with daily active users reaching over 1 million for the first time since launch. This "transmedia halo effect" highlights the potential for coordinated movie and game releases.
Atari and Universal to create movies based on classic properties including Asteroids and Missile Command
Atari has partnered with Universal Pictures and Entertainment 360 to adapt 10 of its classic video game franchises into movies. Properties including Asteroids, Missile Command, and Pong will be reimagined as action-adventure blockbusters. Atari CEO Wade Rosen expressed excitement about bringing the brand's spirit to a new medium.
SEGA talks importance of Sonic, failing to reach its goal, wanted new game to sell more
SEGA president Shuji Utsumi discussed the importance of Sonic the Hedgehog as a symbol for the company and how its success, particularly the movie, can boost other IPs. He also acknowledged that SEGA did not meet its goals for global expansion of Sonic titles last year and that the latest Sonic game did not sell as well as hoped, leading to measures to improve sales power.
Rather than rip and tear id Software apart, Xbox should have put the FPS pioneers on Gears of War
Following significant layoffs at Xbox Game Studios, including a reported 50% staff reduction at id Software, the article argues that Xbox should leverage id Software's expertise for the Gears of War franchise. It suggests that id's talent for creating visceral first-person shooter experiences would be a better fit for Gears of War than continuing with their own struggling franchises like Quake Champions or Rage 2.
"We can break even and be self-sustaining within Riot" – The firm behind League of Legends is "super close" to making esports sustainable
Riot Games' head of publishing and esports, John Needham, states that the company's esports business is very close to achieving profitability and self-sustainability. He attributes this progress to a shift in business model from sponsorships to digital items and increased revenue sharing with esports teams, alongside efforts to grow viewership and player engagement through various transmedia initiatives.
Wolfenstein 3 is in the Works, Marvel’s Blade Safe as Arkane Faces Restructuring – Rumor
Rumors suggest that Wolfenstein 3 is in development at MachineGames, which is reportedly safe following the success of Indiana Jones and the Great Circle. Marvel's Blade is also said to be proceeding at Arkane Studios, despite restructuring within the company. Jerk Gustafsson has been named president of Arkane, and further announcements regarding layoffs and the studio's new structure are expected.
« Ankama, de l’esquisse à l’épopée. 25 ans de création », le fleuron mondial de l’animation ouvre une grande exposition annuelle à la Cité internationale du cinéma d’animation d’Annecy dès le 19 juin
Ankama is celebrating its 25th anniversary with a major exhibition titled "Ankama, from sketch to epic. 25 years of creation" at the Cité internationale du cinéma d’animation d’Annecy from June 19, 2026, to January 31, 2027. The exhibition will showcase the creation of its Krosmoz universe, including the games DOFUS, WAKFU, and the new series WAVEN, featuring exclusive projections and events.
Ankama fête ses 25 ans : né à Roubaix, le studio a bâti l’un des rares univers transmédia français, entre jeux vidéo, films, animation, édition et culture pop
French company Ankama is celebrating its 25th anniversary with a summer of events, including an exhibition in Annecy and a convention at Japan Expo in Paris. Founded in Roubaix, Ankama has built the Krosmoz universe across video games, animation, films, and publishing, with popular titles like Dofus and Wakfu.
