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Meccha Chameleon sells 15,000,000 copies to become game equivalent of Obsession

The hide-and-seek indie game Meccha Chameleon has achieved over 15 million copies sold worldwide since its launch on Steam on June 10. Developed by two Japanese indie developers in under two months, the game's success is attributed to its low price point, viral popularity on platforms like TikTok, and its classification as a 'friendslop' title. Despite its modest revenue, Meccha Chameleon has become the best-selling game of 2026 so far across Steam, PlayStation, and Xbox.

Article tone: Very positive
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