Microsoft CEO admits "there's more monetization of Xbox games happening on YouTube" than the company as it tries to "turn this into a sustainable business"
Microsoft CEO Satya Nadella stated that the company needs to make Xbox a sustainable business, noting that more monetization of Xbox games occurs on YouTube than within Microsoft itself. He acknowledged industry-wide challenges like rising manufacturing costs and the need to define Xbox's future strategy to ensure economic relevance for both the company and its customers.
- Entities
- Topic: Monetization
- Company: Microsoft
- Platform: Xbox
- Game: Halo
- Person: Satya Nadella
- Topic: Business
- Company: Sony Interactive Entertainment
- Company: Activision Blizzard
- Company: Bethesda
- Platform: PlayStation
- Game: Fable
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