Microsoft Gaming CEO Asha Sharma pledges "no bad AI" at Xbox
Microsoft Gaming CEO Asha Sharma has stated she has "no tolerance for bad AI" at Xbox, emphasizing that while AI is part of gaming, "great stories are created by humans." Sharma, who joined Microsoft in 2024, aims to build trust with players and developers, assuring that Xbox will not prioritize short-term efficiency or flood its ecosystem with AI-generated content. This comes as Phil Spencer and Sarah Bond are stepping down from their leadership roles at Xbox.
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