Microsoft Gaming CEO Says Game Pass Has “Become Too Expensive” in Internal Memo
Microsoft Gaming CEO Asha Sharma stated in an internal memo that Game Pass has become too expensive for players and needs a better value proposition. She indicated plans to evolve the service into a more flexible system over time. The memo also acknowledged online discussions about potential pricing changes and explored options like a tier with only first-party Xbox games.
- Entities
- Company: Microsoft
- Topic: Pricing Strategy
- Company: Activision Blizzard
- Company: Xbox
- Game: Call of Duty: Modern Warfare 4
- Topic: Subscription Services
- Topic: Game Value
- Game: Call of Duty
- Person: Asha Sharma
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