Microsoft Gaming reverts to Xbox branding
Microsoft Gaming is reverting to the Xbox brand under new leadership, with CEO Asha Sharma and CCO Matt Booty announcing the change to employees. The company aims to focus on daily active players across hardware, content, experiences, and services, while re-evaluating exclusivity and AI approaches. This shift follows recent price reductions for Game Pass subscriptions.
- Entities
- Person: Jason Ronald
- Topic: Business Strategy
- Company: Activision Blizzard
- Company: Xbox
- Person: Matt Booty
- Topic: Subscription Services
- Platform: PC
- Company: Microsoft Gaming
- Game: Call of Duty
- Person: Asha Sharma
- Topic: Branding
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