Microsoft goes back to Xbox and ditches Microsoft Gaming as new leaders admit "players are frustrated" with the console and pricing: "We have to be honest about where we are"
Microsoft is rebranding its gaming division back to Xbox, moving away from the 'Microsoft Gaming' name. New leadership, including Xbox CEO Asha Sharma and CCO Matt Booty, acknowledged player frustration with console features and pricing, stating the need to return to their roots. This change reflects an ambition to refocus on the core Xbox brand and address concerns about its presence on PC.
- Entities
- Company: Microsoft
- Topic: Pricing Strategy
- Company: Xbox
- Person: Matt Booty
- Person: Asha Sharma
- Topic: Console Gaming
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