Microsoft Has Seemingly Retired “This is an Xbox” Marketing Campaign
Microsoft appears to have retired its "This is an Xbox" marketing campaign, with related content removed from Xbox Wire. The campaign, spearheaded by former Xbox president Sarah Bond, aimed to position Xbox as a multiplatform brand through services like Game Pass and Xbox Cloud Gaming. This move follows recent leadership changes at Microsoft Gaming, including the departure of Bond and the appointment of Asha Sharma as CEO.
- Entities
- Company: Microsoft
- Company: Activision
- Person: Satya Nadella
- Topic: Marketing
- Person: Sarah Bond
- Company: Xbox
- Person: Asha Sharma
- Person: Phil Spencer
- Topic: Game Pass
- Topic: Cloud Gaming
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