Metro UK
Published
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Microsoft needs to answer a simple question: what is the point of Xbox?
The article questions the current purpose and direction of Microsoft's Xbox brand, contrasting its current struggles with the influential era of the Xbox 360. It discusses the impact of Game Pass, the challenges of competition with Sony, and the potential role of AI and new hardware like Project Helix. The piece suggests Xbox lacks a clear identity and a compelling vision for the future of gaming.
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