Microsoft patents idea for in-game PC and Xbox adverts shown during downtime "trigger events"
Microsoft has patented a system for displaying in-game advertisements during downtime on PC and Xbox. The technology aims to show ads during loading screens or end-of-round moments without disrupting gameplay, potentially impacting subscription services like Xbox Game Pass.
- Entities
- Company: Microsoft
- Platform: Xbox
- Topic: Subscription Services
- Topic: Advertising
- Platform: PC
- Topic: Game Development
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