Microsoft quietly retires 'This is an Xbox' marketing campaign
Microsoft has seemingly retired its 'This is an Xbox' marketing campaign, removing related blog posts from Xbox Wire. This shift occurs shortly after leadership changes and as Xbox continues its multiplatform strategy, releasing titles like Forza and Halo on competing consoles. The company remains committed to its next-generation console, codenamed Project Helix, which will also support PC titles.
- Entities
- Company: Microsoft
- Game: Halo
- Game: Forza
- Topic: Marketing
- Person: Sarah Bond
- Platform: Nintendo
- Company: Xbox
- Platform: PlayStation 5
- Platform: PC
- Person: Asha Sharma
- Person: Phil Spencer
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