Microsoft raises price of Xbox consoles once again, sunsets 2TB model
Microsoft is increasing the prices of its Xbox Series S and Xbox Series X consoles globally starting August 1, 2026, citing a global memory hardware shortage driven by generative AI companies. The 512GB Xbox Series S will rise by $100 to $499.99, and 1TB models of both consoles will increase by $150, with the 2TB Xbox Series X being discontinued. This follows similar price hikes from Sony and Nintendo, with Microsoft explaining that consoles are typically sold at a loss, making them particularly vulnerable to component cost increases.
- Entities
- Company: Microsoft
- Company: Sony
- Company: Valve
- Topic: Console Pricing
- Game: Grand Theft Auto 6
- Platform: Xbox Series X
- Platform: Xbox Series S
- Company: Nintendo
- Topic: Supply Chain
- Topic: Generative AI
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