Microsoft removes its 'This is an Xbox' marketing campaign and is slowly purging all mention of it
Microsoft has removed its 'This is an Xbox' marketing campaign, which broadly defined the brand beyond traditional consoles to include various devices and cloud gaming. The company is also purging mentions of the campaign from its platforms, suggesting a shift in strategy possibly related to future hardware like Project Helix.
- Entities
- Company: Microsoft
- Platform: Xbox
- Topic: Marketing
- Platform: PC
- Topic: Cloud Gaming
- Game: Xbox Game Pass Ultimate
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