Microsoft says Xbox Play Anywhere titles can double spending and engagement
Xbox VP Jason Ronald stated that players engaging with Xbox Play Anywhere titles spend more than double the hours in-game compared to other players. This suggests that the program enhances both player engagement and spending habits for supported titles.
- Entities
- Company: Microsoft
- Person: Jason Ronald
- Topic: Player Engagement
- Topic: Spending Habits
- Company: Xbox
- Topic: Xbox Play Anywhere
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