Microsoft says Xbox Play Anywhere titles can double spending and engagement
Microsoft states that Xbox Play Anywhere titles engage players more, leading to over double the in-game hours and game purchases compared to other players. Xbox VP Jason Ronald highlighted that over 1,500 titles support the program, allowing cross-platform play and progression. He encouraged developers to leverage this feature for tangible business benefits.
- Entities
- Company: Microsoft
- Platform: Xbox
- Person: Jason Ronald
- Topic: Player Engagement
- Platform: PC
- Platform: ASUS ROG Ally X
- Topic: Business Impact
- Topic: Xbox Play Anywhere
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