Microsoft says Xbox Play Anywhere titles can double spending and engagement
Microsoft states that Xbox Play Anywhere titles engage players more, leading to over double the in-game hours and game purchases compared to other players. Xbox VP Jason Ronald highlighted that over 1,500 titles support the program, allowing cross-platform play and progression. He encouraged developers to leverage this feature for tangible business benefits.
Gamedeveloper.com
- Entities
- Microsoft
- Xbox
- Jason Ronald
- Player Engagement
- PC
- ASUS ROG Ally X
- Business Impact
- Xbox Play Anywhere
Original source
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