Microsoft Seemingly Cancelled “This is an Xbox” Campaign
Xbox has seemingly discontinued its "This is an Xbox" marketing campaign, with related pages on the Xbox Wire website now showing 404 errors. The campaign, which promoted the idea that various devices could be considered an Xbox due to services like Xbox Cloud Gaming and Game Pass, was reportedly spearheaded by former Xbox president Sarah Bond. Bond has also announced her departure from Xbox, with Asha becoming the new lead.
- Entities
- Company: Microsoft
- Company: Activision
- Person: Sarah Bond
- Company: Xbox
- Person: Phil Spencer
- Topic: Game Pass
- Topic: Cloud Gaming
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