Microsoft Silently Does Away With "This Is An Xbox" Campaign
Microsoft has quietly removed most evidence of its "This is an Xbox" marketing campaign from the internet, including a now-blank webpage for its announcement. This change follows the appointment of Asha Sharma as Xbox's new executive vice president and CEO and comes less than a month after former CEO Phil Spencer retired and president Sarah Bond departed. The campaign, reportedly driven by Bond, aimed to show Xbox as more than just a console but was met with consumer confusion and internal criticism.
- Entities
- Company: Microsoft
- Person: Jason Ronald
- Topic: Marketing
- Person: Sarah Bond
- Company: Xbox
- Topic: Platform Strategy
- Person: Asha Sharma
- Person: Phil Spencer
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