Microsoft’s “This Is An Xbox” Campaign Was Axed Because “It Didn’t Feel Like Xbox”
Microsoft has reportedly axed its "This is an Xbox" marketing campaign because the new CEO, Asha Sharma, felt it did not authentically represent the Xbox brand. Sharma is personally leading a brand reset, aiming for a more console-focused approach to compete with PlayStation. The article also briefly mentions potential changes to Game Pass pricing.
- Entities
- Company: Microsoft
- Platform: PlayStation
- Company: Xbox
- Platform: Xbox Series X
- Person: Asha Sharma
- Topic: Branding
- Topic: Game Pass
This article was reported and published by gamingbolt.com. feed.gg links to it as part of a story cluster — full text, images and rights remain with the publisher.