Microsoft's throne room rejigging has seen Sarah Bond take the bullet for marketing strategy which was "failing internally", report claims
Microsoft's gaming division is undergoing significant leadership changes, with Xbox president Sarah Bond reportedly resigning amid internal criticism of a failing marketing strategy. CEO Phil Spencer is also retiring, with Asha Sharma taking over as the new head of Xbox. The report suggests Bond bore the brunt of the blame for the 'This Is an Xbox' multiplatform marketing push, which has been questioned due to declining hardware revenue.
- Entities
- Topic: Company Restructuring
- Company: Microsoft
- Person: Sarah Bond
- Company: Xbox
- Person: Matt Booty
- Topic: Multiplatform Strategy
- Topic: Marketing Strategy
- Person: Asha Sharma
- Person: Phil Spencer
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