Microsoft's weird "This is an Xbox" marketing appears to be getting quietly swept under the rug amid…
Microsoft appears to be phasing out its "This is an Xbox" marketing campaign, with related content being removed from official Xbox channels. This shift follows leadership changes within Microsoft Gaming, including the exits of Phil Spencer and Sarah Bond, who reportedly championed the campaign. The effectiveness and internal reception of the 'Xbox everywhere' initiative remain subjects of discussion.
Retro Gamer
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