Netflix launches dedicated app for kids games
Netflix has launched a dedicated app called Netflix Playground, featuring exclusive games for children aged eight and under with no ads or in-app purchases. This initiative is part of Netflix's refined strategy for its games division, focusing on engagement rather than direct revenue for its kids' titles. The platform aims to leverage recognizable intellectual property and create a strong connection between watching and playing for young audiences.
Games Industry
- Entities
- Emily Horgan
- Netflix
- Mobile Gaming
- Subscription Services
- Children's Games
- Netflix Playground
- Lisa Burgess
Original source
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